Loyalty & Analytics SDK Installation for The Annex

IntroductionCopy Anchor Link

@journey/loyalty is a lightweight, client-side script for allowing guests to join the Journey loyalty program directly from your website and access their official Journey Loyalty account for the purposes of making "members only" reservations on your website. Data shows that the Journey Loyalty SDK increases conversion rates on your direct booking engine, while the "Members Only Rates" Closed User Group rates empower your team to increase your public BAR rate (and those of OTA partner's that require narrow rate partity).

The Journey SDK Script also handles some basic analytics to help you gauge performance of the loyalty program and impact on your brand, based in part on the open-source analytics.js library. This script lets you track sessions on the client-side and measure performance of your direct booking engine for various segments (e.g. members vs. non-members, etc.).

Create the following Rate & Voucher Codes for Journey MembersCopy Anchor Link

With @journey/loyalty, we can detect the status of Journey members and then dynamically insert rate codes appropriate to their status in the Mews booking engine. To do this, we highly suggest creating new Rates and appropriate voucher codes as follows:

Once the above rates & voucher codes are created and published in Mews, please move to the following steps.

Installing the Journey SDKCopy Anchor Link

With @journey/loyalty, you can enable your visitors/guests to join the Journey loyalty program directly from your website and access their Journey account for the purposes of making "members only" reservations on your website. Data shows that the Journey Loyalty SDK increase conversion rate on your direct booking engine, while the "Members Only" Closed User Group rates empower your team to increase your public BAR rate (and those of OTA partner's that require narrow rate partity).

Add the following script to your website by adding the @journey/loyalty script in the <head> section of your HTML file on your website prior to the </head>.

<script
 src="https://jrny.theannex.com/widgets/latest/widget.js"
 data-brand-id="a3xydb3loggvmcvmvpe5i09d">
</script>

Custom Tracking Domain (CNAME)Copy Anchor Link

Configuring a CNAME helps enhance tracking and analytics for the @journey/loyalty program. The latest browser enhancements block third-party tracking and certain analytics by default and this setup helps avoid being blocked inadvertently. For the code to function properly for The Annex, the CNAME must be configured as listed below.

What is a Custom Tracking Domain?Copy Anchor Link

With Journey, you can use a Custom Tracking Domain so Journey Loyalty code, cookies and pixels are loaded from your website’s domain (e.g. journey.mysite.com) instead of start.journey.com.

To do this, you, or the person in charge of your domain and DNS records will need to add a few specific DNS records for your domain.

1. Create a new CNAME record in the system that manages your DNS records (often where you registered your domain name OR ask your web design firm). The CNAME will allow journey to host it's script files on jrny.theannex.com to ensure proper tracking.
2. Create 3 New Records in your DNS system:
   1. a CNAME record
      1. Record Type: CNAME
      2. Host: jrny
      3. Value: start.journey.com
   2. a TXT record
   3. Record Type: TXT
   4. Name: _cf-custom-hostname.jrny.theannex.com
   5. Value: 600e7643-1687-4cca-8e95-7c9c768952b7
   6. a second TXT record
   7. Record Type: TXT
   8. Name: _acme-challenge.jrny.theannex.com
   9. Value: im9uBAjmA48ZReAGE5DWxcDMhA2zME4z37AVr42f0Qw

The outcome of the above, is that the script tag that you place across your site will now be customized to be hosted on your domain such as

<script
 src="https://jrny.theannex.com/widgets/latest/widget.js"
 data-brand-id="a3xydb3loggvmcvmvpe5i09d">
</script>

FeaturesCopy Anchor Link

The @journey/loyalty script comes with the following features:

• Loyalty Member Creation
• Existing Member Login
• Member Only Rate Access
• Journey Discovery Remarketing
• Booking Engine Cross-Domain tracking*